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Times Square: Architecture of advertising communication, based on the 4D art of multimedia. The ultimate ad marketplace: Enhancing product sampling with sight, sound and motion. Inviting the consumer to interact with the product's marketing culture via the World Wide Web.

Making multimedia commercial art on the personal computer is what enables "plastic vision":The "ability" to mentally manipulate real world "immutable media."

With plastic vision, a commercial on a Times Square Jumbotron can be more critically examined from a visual perspective. Multimedia designers mentally edit and manipulate the form & content in their mind's eye. And it is easy for the maven or the knowledgeable client to apply the tools of digital video editing/ compositing/ special effects and sound for numerous almost instant revisions and updates .

Multimedia demands the closest attention by all members of our culture. It uses all contemporary communication "channels" to access multiple receptor areas in the brain. This approach is the most powerful way to promote the mercantile goals of "post industrial" society. As computer graphics literacy penetrates the collective unconscious of postmoderns, "plastic vision" will become a common point of view.

The ability to use a single computer to create and disseminate advertising messages fosters an enabling unity. As the bus passes 41st street headed downtown to my destination at the Flatiron Building, I think about the coming millenial media blitz in Times Square.

"At electric speeds we're all in a crowd and we're all nobodies..."

Marshall McLuhan
From Trouble & Attitude CD-Rom "digizine" QuickTime digital video file

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