A key concept fostered by the unity of the desktop is multipurposing of content: Idea flows from mind into computer. The same concepts and images can be expressed through multiple sensory channels. Different media can utilize the same concept s and images. Multipurposing enables each medium to express its own unique spin on same image/concept.

Multimedia enables expression thru many channels of information. The three dimensions of space and the 4th dimension of time, refreshing the artforms of the here and now: Improvisational music, dance, calligraphy, simulation in real time. The senses of sight, sound and the tactile-kinetic are unified and disseminated by all digital media, especially the World Wide Web.

This unity of digital information becomes the "global village" of communication. Advertising uses this to reach and connect with the postmodern consumer.

It is a small jump between visualizing and viewing it on your computer monitor, if you have the necessary design and software skills.

 Today, software manufacturers make their products compatible on all hardware "platforms", further extending the unification of media creation and revision.

The step from the desktop to mass media is a very small one. It is easy to upload "screenshots" as well as live video to the Web, and make the info available to anyone with a computer or a modem T.V. This is even faster if the creator's workstation is connected to an intranet that includes a web server.

This shapes and paces the commercial art workplace: Creating product with minimal delay. Shorter and shorter production schedules of production. More productivity from fewer workers means constant change in the workplace-and of course unceasing reshaping of ads up to and beyond the "deadline".