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Marshall McLuhan provides us with a framework in which to discuss the relationships between art, advertising and multimedia. The ideas he expressed in the 60's became the foundation of desktop media. In the '60s the Medium was the Massage. In the '90s the medium is multimedia computing.

We can massage the medium. The introduction of the personal computer in the late '70s, followed by the invention and dissemination of desktop media, has enabled the artist to express his creative content in all commercial art media emanating from a single node.

The seeds of this multimedia flowering originated at the Xerox Palo Alto Research Center in the 1970's: The Graphic User Interface of the PC OS builds on the paradigms of animation and graphic design. Postscript creaties new opportunities in typography for thousands of design mavens, the laser printer enables the individual to publish high quality paper based communication...

" Come into my parlor, said the computer to the specialist."
MM20.

The Mac gui interface convention fosters unity of design, because commands & looks are uniform in every application. This enables seamless combination of selected software into "macro" programs. Each creator/user can configure his own unique tool set based on his individual need & perception.

Ours is a brand-new world of allatonceness. Time has ceased,
space has vanished.
We now live in a global village,
a simultaneous happening.
MM83.

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